Surveillance Capitalism
Surveillance capitalism is a term that describes a business model where companies collect and analyze vast amounts of personal data from users—often without their explicit consent—to predict and influence behaviors. This data comes from various sources including online activities, social media interactions, and mobile device usage. The insights gained are then used to target advertising, shape products, and even influence decisions, ultimately prioritizing profit over individual privacy. This practice raises ethical concerns about consent, autonomy, and the power of corporations over personal information.
Additional Insights
-
Surveillance capitalism refers to the practice where companies collect and analyze vast amounts of personal data from individuals, often without their explicit consent. This data is used to predict and influence behavior, target advertisements, and generate profit. Unlike traditional capitalism, which focuses on selling goods and services, surveillance capitalism profits from harvesting personal information and turning it into predictive insights. This raises important ethical questions about privacy, autonomy, and the power dynamics between individuals and corporations in the digital age.