Surveillance Capitalism (Shoshana Zuboff)

Surveillance capitalism, a concept introduced by Shoshana Zuboff, refers to the practice where companies collect vast amounts of personal data from individuals, often without their full awareness or consent. This data is analyzed to predict behaviors and sell targeted advertising, ultimately shaping consumer choices and societal norms. In this model, personal information is transformed into a commodity, generating profit for corporations while compromising privacy. It raises significant ethical and social concerns about control, autonomy, and the implications of commodifying personal experience.