Shoshana Zuboff

Shoshana Zuboff is an American author and scholar known for her work on the social, economic, and psychological implications of digital technology. She gained prominence with her book "The Support Economy," where she explores new economic models, and further with "The Age of Surveillance Capitalism," which examines how major tech companies manipulate personal data for profit and influence behavior. Zuboff argues that this surveillance not only threatens privacy but also democratic values. Her insights have sparked important discussions about the balance between innovation and individual rights in the digital age.