Privacy in Marketing and Advertising Laws

Privacy in marketing and advertising refers to the legal guidelines that govern how businesses collect, use, and share consumer information. Laws like the GDPR in Europe and CCPA in California set rules to protect individuals' personal data. These laws require companies to be transparent about their data practices, obtain consent before collecting certain information, and allow consumers to access or delete their data. The goal is to respect consumer privacy while enabling advertisers to reach their target audiences effectively, balancing business needs with individual rights.