Data Protection Acts in Marketing

Data Protection Acts are laws designed to protect individuals' personal information from misuse, especially by businesses. In marketing, these laws require companies to obtain consent before collecting or using personal data, like emails or purchase history. They must also allow individuals to access their information and request its deletion. The aim is to ensure transparency and respect for privacy, empowering consumers to control how their data is used. Violating these regulations can lead to significant penalties for businesses, encouraging responsible handling of personal information.