"The Age of Surveillance Capitalism" by Shoshana Zuboff

"The Age of Surveillance Capitalism" by Shoshana Zuboff explores how major tech companies collect massive amounts of personal data to predict and influence our behavior. This data-driven approach turns personal information into a commodity, used for profit without users’ consent or awareness. Zuboff argues that this undermines privacy, autonomy, and democracy, as these companies wield unprecedented power over individuals and society. The book calls for greater awareness and regulation to protect individual rights in a digital age where our actions and choices are increasingly monitored and manipulated.