Data monetization

Data monetization involves generating value from data by transforming it into useful insights or tangible benefits. Organizations collect vast amounts of data, such as customer behavior or operational metrics, which can be analyzed to improve products, target marketing efforts, or develop new services. In some cases, companies directly sell or share aggregated, anonymized data to other businesses or partners. Overall, data monetization helps organizations turn information into revenue, competitive advantage, or better decision-making, making data a strategic asset rather than just a byproduct of operations.