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Data brokers

Data brokers are companies or individuals that collect, analyze, and sell personal information about consumers. They gather data from various sources, including online activities, public records, and social media profiles. This information is then used to create detailed consumer profiles, which businesses and advertisers buy to target specific audiences for marketing. While data brokers can help businesses reach their customers more effectively, their practices often raise privacy concerns, as individuals may be unaware that their information is being collected and sold.

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    Data brokers are companies or individuals that collect, analyze, and sell data about people, often without their knowledge. This data can include your online behaviors, purchasing habits, demographics, and more, gathered from various sources such as social media, public records, and surveys. They compile this information into profiles, which are then sold to businesses, marketers, or other organizations to help them target their offers and improve their services. While data brokers provide valuable insights, their activities raise privacy concerns, as individuals often have little control over how their information is used.