personal data tracking

Personal data tracking refers to the collection and analysis of information about individuals' online behaviors, preferences, and interactions. This data is gathered through various means, such as websites, apps, and social media platforms, often using cookies and other tracking technologies. Companies use this information to tailor advertising, improve services, and enhance user experiences. However, concerns about privacy and data security arise, as individuals may be unaware of how their data is being used or shared. Balancing personalized services with the right to privacy is a critical issue in today’s digital landscape.