Direct Marketing Association (DMA)

The Direct Marketing Association (DMA) is a professional organization that represents businesses involved in direct marketing, which includes email, mail, phone, and digital advertising. Its role is to set standards, promote best practices, and advocate for responsible marketing to ensure campaigns are effective and respectful of consumers' privacy. The DMA also offers training, resources, and certifications for marketers to improve their skills and maintain ethical practices, fostering trust between companies and consumers in direct marketing efforts.