National Advertising Division (NAD)

The National Advertising Division (NAD) is a part of the Better Business Bureau that focuses on advertising practices. It evaluates claims made in advertisements to ensure they are truthful and not misleading. Businesses can bring their ads to NAD for review or competitors can challenge misleading ads. If NAD finds an ad deceptive, it recommends changes, but it doesn’t impose legal penalties. Instead, it aims to promote fair competition and protect consumers by encouraging honest advertising. The NAD also provides guidance on best practices for advertisers, helping to maintain integrity in the marketplace.