National Advertising Review Board (NARB)

The National Advertising Review Board (NARB) is an independent body that oversees advertising practices in the United States. It reviews disputes about the truthfulness and accuracy of advertisements. When a company believes another's ad is misleading, it can challenge it through NARB. The board conducts a thorough examination of the claims and issues a decision, helping to ensure fair advertising standards. Its goal is to promote honesty in advertising, protect consumers, and foster healthy competition among businesses. NARB is a key part of the self-regulatory framework for advertising in the U.S.