American Advertising Federation (AAF)

The American Advertising Federation (AAF) is a key organization in the U.S. advertising industry. Founded in 1900, it represents professionals in advertising, marketing, and media. The AAF focuses on promoting advertising's value, fostering professional growth, and encouraging ethical practices. It also organizes events like the ADDY Awards to recognize creative excellence. By connecting members across various sectors, the AAF helps strengthen the advertising community and provides educational resources to stay current with industry trends. Overall, it serves as a vital platform for collaboration and advocacy within the advertising field.