National Advertising Review Board

The National Advertising Review Board (NARB) is an independent body that reviews advertising complaints to ensure ads are truthful, not misleading, and adhere to ethical standards. When consumers or competitors believe an ad is problematic, they can submit a complaint. The NARB evaluates the case, often through voluntary self-regulation by advertisers, and issues a judgment or recommendation. Its goal is to maintain honesty and integrity in advertising, helping to protect consumers and promote fair competition. The NARB's decisions are respected within the industry and help uphold standards of responsible advertising.