International Advertising Association (IAA)

The International Advertising Association (IAA) is a global organization that connects professionals in advertising, marketing, and communication. Founded in 1900, its mission is to promote and advance the advertising industry by providing a platform for knowledge sharing, professional development, and networking. The IAA advocates for responsible advertising practices and works to enhance the understanding of advertising’s role in society and economies. By linking members from different sectors and countries, the IAA fosters collaboration and innovation in the advertising world, supporting businesses in effectively reaching their audiences.