International Advertising Association

The International Advertising Association (IAA) is a global organization that represents professionals in the advertising industry. Founded in 1900, it aims to promote the value and importance of advertising to businesses and society. The IAA brings together advertisers, agencies, and media to share knowledge, best practices, and to advocate for ethical standards. It also hosts events and provides training to help professionals stay updated on industry trends. By fostering collaboration and innovation, the IAA supports the growth and effectiveness of advertising worldwide.