Leo Burnett

Leo Burnett was an influential American advertising executive who founded the Leo Burnett Company in 1935. He is renowned for creating iconic advertising characters, such as Tony the Tiger and the Pillsbury Doughboy, which helped brands connect emotionally with consumers. Burnett emphasized the importance of "humanity" in advertising, advocating for campaigns that reflect real-life experiences and resonate with audiences. His innovative approach transformed the advertising landscape, focusing on storytelling and memorable imagery. Today, Leo Burnett is celebrated as a pioneer in the field, leaving a lasting legacy in brand marketing and creative strategy.