advertising history

Advertising history traces back to ancient civilizations, where merchants used signs and symbols to promote their products. The modern era began in the 17th century with printed advertisements in newspapers. The industrial revolution further boosted advertising, as companies sought to differentiate their products. The 20th century saw the rise of radio and television, revolutionizing how brands communicated with consumers. With the advent of the internet in the late 20th century, digital advertising emerged, allowing for targeted marketing. Today, advertising continues to evolve with social media and data analytics, impacting consumer behavior and shaping cultural trends.