Volkswagen "Think Small" Campaign

Volkswagen’s "Think Small" campaign, launched in 1959, was a pioneering advertising effort that promoted the VW Beetle. It emphasized the car’s compact size, affordability, and practicality at a time when larger, more luxurious cars dominated the market. The campaign used minimalistic, humorous advertising to break away from traditional car ads, making the Beetle appear charming and accessible. Its success helped change perceptions of cars and advertising by showing that simplicity and honesty could appeal to consumers. Overall, "Think Small" is considered one of the most influential advertising campaigns, shaping modern advertising strategies.