Bill Bernbach

Bill Bernbach was an influential advertising executive and creative director known for revolutionizing the advertising industry in the mid-20th century. He co-founded the agency Doyle Dane Bernbach (DDB) in 1949, where he championed the idea that creativity should play a central role in advertising. Bernbach believed in using humor, simplicity, and compelling storytelling to connect with audiences. His work on iconic campaigns, such as the Volkswagen "Think Small" ads, transformed how brands communicate with consumers, emphasizing emotional engagement over mere product promotion. His legacy continues to inspire modern advertising practices.