The Twelve Mad Men

The Twelve Mad Men is a term used to describe a group of influential figures from the mid-20th century, primarily associated with the advertising industry. These men, often depicted in the context of the television series "Mad Men," were pivotal in shaping modern advertising, branding, and consumer culture in the United States. Their innovative strategies and understanding of human psychology transformed marketing techniques, emphasizing style, emotion, and lifestyle in promotions. This group reflects broader social changes, such as shifts in gender roles and consumerism, making them significant not just in advertising but in societal evolution during that era.