David Ogilvy

David Ogilvy was a pioneering advertising executive often called the "Father of Advertising." He founded Ogilvy & Mather in 1948 and emphasized the importance of understanding consumer behavior, research, and creativity in crafting effective advertisements. Ogilvy believed in the power of storytelling and used compelling copy and memorable images to engage audiences. His classic book, "Confessions of an Advertising Man," outlines his principles and strategies, many of which remain influential today. He emphasized authenticity, long-term brand building, and the idea that “the consumer isn’t a moron; she’s your wife,” advocating for respect in advertising.