David Ogilvy (advertising executive)

David Ogilvy was a highly influential advertising executive, often referred to as the "Father of Advertising." He founded Ogilvy & Mather, a leading global ad agency, and emphasized the importance of creativity and research in effective advertising. Ogilvy believed in understanding consumers deeply to craft messages that resonate with them. He famously advocated for clear, straightforward writing and strong headlines to capture attention. His work for brands like Dove, Guinness, and American Express set new standards in the industry. Ogilvy's insights into brand building and consumer behavior continue to impact advertising practices today.