Positioning Theory

Positioning Theory is a social and psychological framework that examines how individuals and groups define their identities and roles in conversations and interactions with others. It suggests that people "position" themselves and others based on their beliefs, values, and experiences, which influences relationships and communication. For instance, a speaker may position themselves as an expert, while the listener assumes a learner role. Understanding these dynamics can help improve interactions, as it reveals how perceptions and roles shape discussions, conflicts, and alliances in personal and professional contexts.