Brand Expansion

Brand expansion refers to the process a company uses to grow its brand presence and offerings in the market. This can happen through various strategies, such as introducing new products, entering new markets, or enhancing brand recognition. For example, a successful beverage company might start selling snacks under the same brand name. The goal of brand expansion is to attract more customers, increase sales, and strengthen the overall brand identity, ensuring that people recognize and trust the brand across different products or services.