Market Selection and Targeting

Market selection and targeting refer to the process businesses use to choose the specific groups of consumers they want to focus on with their products or services. Market selection involves identifying different segments of the market based on various factors like demographics, interests, or behaviors. Targeting then means deciding which of these segments the business will prioritize in its marketing efforts. This strategic approach allows companies to tailor their messaging and offerings to better meet the needs of their chosen audience, leading to more effective marketing and increased sales.