Psychographic Segmentation

Psychographic segmentation is a marketing method that divides people based on their personalities, lifestyles, values, interests, and opinions. Instead of focusing on demographic details like age or income, it looks at what drives their behaviors and choices. This helps companies create more targeted messages and products that resonate deeply with specific groups, making marketing efforts more effective. For example, a brand might target outdoor enthusiasts who value adventure and nature, tailoring their advertising to appeal to those shared interests and values.