Segmentation, Targeting, Positioning (STP)

Segmentation, Targeting, Positioning (STP) is a marketing strategy that breaks down a broader market into manageable parts. **Segmentation** involves dividing a market into groups based on shared characteristics, like age or interests. **Targeting** selects specific groups to focus on for marketing efforts. Finally, **Positioning** defines how a product or service is perceived in the minds of the target customers, highlighting its unique benefits compared to competitors. Together, STP helps businesses effectively reach and communicate with their ideal customers by tailoring their messages and offerings to meet specific needs.