Competitive Positioning

Competitive positioning refers to how a company distinguishes itself from its rivals in the marketplace. This involves identifying its unique strengths, such as product features, pricing, quality, or customer service, and effectively communicating these advantages to attract customers. By understanding the competitive landscape, a business can carve out a specific niche or target audience, making it more appealing compared to competitors. The goal is to create a favorable perception in the minds of consumers, ensuring the company stands out and captures more market share.