John C. Narver

John C. Narver was an influential American marketing professor known for his work on market orientation, a concept that emphasizes understanding and responding to customer needs. Along with his colleague, he developed the "Narver-Slater Model," which identifies three key components of market orientation: customer orientation, competitor orientation, and interfunctional coordination. Their research highlights that companies focusing on these areas tend to achieve better performance and long-term success. Narver's contributions have significantly shaped modern marketing practices and provided insights into how businesses can effectively connect with their customers.