Market Orientation

Market orientation is a business approach that focuses on understanding and meeting the needs of customers. Companies with a market orientation consistently gather information about their customers' preferences and behaviors and use this data to guide their products, services, and marketing strategies. By prioritizing customer satisfaction and responding to market trends, these organizations aim to create more value for their customers, which can lead to increased loyalty, sales, and overall success in the competitive marketplace. Ultimately, it is about putting the customer at the center of business decisions.