The Service-Dominant Logic

Service-Dominant Logic (SD-Logic) is a perspective in business and economics that emphasizes the importance of services over traditional goods. It suggests that value is created through interactions and relationships between people and organizations, rather than just through tangible products. In this view, customers are co-creators of value, actively involved in the service experience. This approach shifts the focus from merely selling products to understanding how services and experiences enhance customers' lives, highlighting collaboration and continuous engagement as key to success in today's economy.