Marketing Management

Marketing management involves the planning, organizing, and executing of strategies to promote and sell products or services. It focuses on understanding customer needs, analyzing market trends, and effectively communicating value to target audiences. This includes developing marketing campaigns, pricing strategies, and distribution plans. By coordinating various marketing activities, businesses aim to build brand awareness, attract customers, and drive sales. Ultimately, effective marketing management helps align a company's offerings with what consumers want, ensuring both customer satisfaction and business growth.