Philip Kotler (Marketing theorist)

Philip Kotler is a renowned marketing theorist and professor often referred to as the "father of modern marketing." He has significantly influenced how businesses approach marketing through his books and theories. Kotler emphasizes the importance of understanding customer needs, market segmentation, and the marketing mix, which includes product, price, place, and promotion. His ideas help organizations create effective strategies to connect with consumers and build lasting relationships. Kotler's work lays the groundwork for both practical marketing applications and academic study, making him a key figure in the field of marketing.