Segmentation

Segmentation in email marketing involves dividing your email list into smaller groups based on shared characteristics, such as demographics, purchase history, or engagement levels. This targeted approach helps you send more relevant content to each group, increasing the likelihood that recipients will engage with your emails. For example, you might send special offers to loyal customers while providing onboarding tips to new subscribers. By tailoring your messages, segmentation improves customer satisfaction and boosts overall marketing effectiveness, leading to higher open rates and conversions.