Philip Kotler (Marketing Author and Educator)

Philip Kotler is a renowned author and educator in the field of marketing, often referred to as the "father of modern marketing." He has written several influential books, including "Marketing Management," which is widely used in business schools. Kotler emphasizes the importance of understanding consumer needs, market research, and strategic planning to effectively promote products and services. His work has shaped marketing practices globally, helping businesses connect with their customers and adapt to changing market conditions. Kotler’s insights encourage companies to focus on value creation and long-term relationships with consumers.