Principles of Marketing

Principles of Marketing are the fundamental ideas that guide how companies promote and sell their products or services. They focus on understanding customer needs, creating value, and building strong relationships. Key principles include identifying target markets, developing products that meet customer desires, setting the right pricing, and using effective communication channels. These principles help businesses attract customers, compete successfully, and ensure long-term growth by balancing customer satisfaction with company goals. In essence, marketing principles are the strategic tools that connect businesses with their audiences in meaningful, mutually beneficial ways.