Phillp Kotler - Marketing Author and Educator

Philip Kotler is a renowned author and educator in the field of marketing, often referred to as the "father of modern marketing." His work emphasizes understanding customer needs and creating value through effective marketing strategies. Kotler has authored several influential books, including "Marketing Management," which is widely used in business education. He advocates for the importance of integrating marketing with business strategy and social responsibility. By focusing on how to connect with consumers and adapt to market changes, Kotler has significantly shaped marketing practices in both academic and professional settings.