Distribution channels

Distribution channels are the pathways through which products or services flow from the manufacturer to the end consumer. They can include various intermediaries, such as wholesalers, retailers, or online platforms, each playing a role in making products accessible. For example, a smartphone manufacturer might sell directly to customers through their website or indirectly by partnering with retailers. Effective distribution channels ensure that products reach the right audience at the right time, influencing availability, pricing, and customer experience. Understanding these channels is crucial for businesses to efficiently deliver their offerings to consumers.