International Journal of Beverage Marketing

The International Journal of Beverage Marketing is a scholarly publication that focuses on the marketing aspects of beverage products. It covers research, trends, and strategies related to the beverage industry, including areas like consumer behavior, branding, and advertising. The journal aims to provide valuable insights to businesses, marketers, and academics interested in the challenges and opportunities in the beverage market. By sharing knowledge and studies, it helps enhance understanding of how beverages are marketed and consumed globally.