Journal of Beverage Marketing

The Journal of Beverage Marketing is an academic publication that focuses on strategies and trends related to marketing beverages—such as soft drinks, alcohol, and health drinks. It features research and analysis on how companies promote their products, consumer preferences, and market dynamics. The journal is valuable for professionals, researchers, and students interested in understanding effective marketing techniques within the beverage industry, helping to inform business decisions and marketing practices. Its content blends theory with practical insights, contributing to the advancement of knowledge in beverage marketing.