4 P's of Marketing

The 4 P's of Marketing are essential elements that influence how products are sold. 1. **Product**: This refers to the item or service offered, including its features and benefits. 2. **Price**: This is what customers pay for the product, which can affect demand and profitability. 3. **Place**: This involves how and where the product is distributed, ensuring it’s available to consumers when and where they need it. 4. **Promotion**: This encompasses the marketing activities that communicate the product’s value to consumers, such as advertising and sales strategies. Together, these elements help businesses effectively reach their target audience.