Four Ps Model

The Four Ps Model is a marketing framework that helps businesses plan and execute effective strategies. It stands for Product, Price, Place, and Promotion. "Product" refers to what the business offers—goods or services. "Price" is how much customers pay, considering value and competition. "Place" involves where and how the product is sold, like stores or online. "Promotion" covers the ways a business communicates with customers to encourage purchases, such as advertising or social media. Together, these elements ensure the right product reaches the right audience in the right way, maximizing success.