Distribution Strategy

A distribution strategy in marketing refers to how a company delivers its products or services to customers. It encompasses the channels used to reach buyers, such as retail stores, online platforms, or direct sales. An effective distribution strategy ensures that products are available where and when customers want them, optimizing convenience and accessibility. It also considers logistics, inventory management, and relationships with distributors or retailers. By carefully planning distribution, a business can enhance customer satisfaction, increase sales, and gain a competitive edge in the market.