Philip Kotler (Marketing Professor)

Philip Kotler is a prominent marketing professor and author, often referred to as the "father of modern marketing." He has significantly shaped how businesses understand and implement marketing strategies. His work emphasizes the importance of consumer needs and wants, market segmentation, and the marketing mix (product, price, place, promotion). Kotler has written numerous influential books, including "Marketing Management," which is widely used in business education. His theories and frameworks are foundational in helping companies effectively connect with their customers and drive sales, making him a key figure in the field of marketing.