Brand Name Testing

Brand Name Testing is a research process used to evaluate the effectiveness of a brand name. It involves gathering feedback from consumers about how well the name resonates with them, its appeal, and whether it conveys the intended message or values of the brand. Researchers use surveys, focus groups, or interviews to understand perceptions and associations people have with the name. This helps companies ensure that their brand name will attract the right audience and support their identity in the market. Ultimately, it aims to strengthen brand recognition and loyalty before launching or rebranding.