David Aaker

David Aaker is a prominent marketing expert best known for his work on brand strategy. He developed the concept of brand equity, which refers to the value a brand adds to a product or service beyond its functional benefits. Aaker’s frameworks help businesses understand how to build and manage strong brands that resonate with consumers. His models, including the Aaker Brand Equity Model, guide companies in assessing their brand's strength and guiding marketing efforts. Overall, Aaker’s contributions have significantly shaped modern marketing practices and brand management.