Aaker's Brand Equity Ten

Aaker's Brand Equity Ten is a framework that identifies ten key dimensions that contribute to a brand's overall value. These dimensions include brand loyalty, brand awareness, perceived quality, brand associations, and other factors like market share and customer relationships. Together, they help assess how strong and valuable a brand is in the minds of consumers. A strong brand can lead to higher customer loyalty, the ability to charge premium prices, and easier introduction of new products. Essentially, it’s a tool to understand what makes a brand succeed in a competitive market.