Brand Value

Brand value refers to the overall worth of a brand, representing how much recognition, trust, loyalty, and positive perception it holds among consumers. It influences people's choices and can make a company more desirable or competitive, often allowing it to charge premium prices. Brand value is built over time through quality, reputation, and marketing efforts, and it impacts a company's financial success. Essentially, it’s the intangible asset that reflects the brand’s strength and influence in the marketplace.