Universal Brand Development

Universal Brand Development is a division of Universal Pictures that focuses on creating and managing brand-related products and experiences. This includes developing merchandise, video games, and themed attractions tied to Universal's popular films and franchises, like "Jurassic Park" or "Minions." The goal is to expand the reach and influence of these brands beyond film, creating new revenue streams and enhancing fan engagement through various products and experiences that resonate with audiences around the world. Essentially, it’s about leveraging beloved films into broader brand experiences.